Sempler

Sempler is a competition of media strategies – comprehensive communication projects in terms of contents, execution and time required. All projects carried out between November 1, 2007 and October 31, 2008 can take part in the competition.

Applications for the competition may be submitted by:

• Media strategists and planners
• Agencies
• Media
• Clients of communication projects

Competition categories

1. Strategic use of the media mix

   Communication projects that are strategic and ingenious in their usage of media or communication channels.

2. Innovative use of existing media

   Communication projects that innovatively use or upgrade the specifics of a certain medium.

3. Direct Approaches

   Communication projects that use direct communication channels for establishing interaction with various target groups (CRM concepts, direct mail, promotion at point-of-sale, events, etc).

4. Strategic sponsorship placement

   Sponsorship projects that are linked with a specific medium, or communication projects designed to support a specific event, organisation or individual target groups.

5. Innovative media

   Communication projects which transform objects or factors that primarily have a different function, into a medium or a communication channel.

6. Generation Y media

   Communication projects that use the Generation Y media - the internet or mobile phones.

Notes:
The usage of media within a specific communication project entered under category A, can also be submitted under categories B, C, D, E and F. However, to do that you need to fill out separate application forms and pay separate entry fees.

If the applicant submits several projects carried out on the behalf of the same brand or contracting party, he/she has to fill out separate application forms and pay separate entry fees.

The organizer reserves the right to change the category of an entry, after the applicant’s approval. The applicant bears the exclusive responsibility for the authenticity of the data in the application form and the contents of the submitted project.

If an entry is short-listed, the applicant shall prepare a five-minute presentation of the project for the participants of the seminar. The applicant allows the organiser to use the entry for promotional needs of the seminar.

The applicant shall allow the publication of an entry or its parts to promote SEMPL and the Sempler contest on the official sempl.si website.

Entry requirements

Please enclose the following with the entry form:

• 1 CD with Microsoft PowerPoint or MS Office compatible data, including a description of the media action (starting points, communication strategy, media strategy and tactics, results…) and all the used communication means in the following form:
  • TV ads: MPEG-1 format, resolution 320 x 240 pixels
  • Print ads, posters and promotional publications: JPEG format (RGB)
  • Radio ads: WAV format 44,100 Hz 16 BIT STEREO
  • Web sites: some screenshots of the web sites (max. 5) in JPEG format (RGB)
• Presentation of the entry according to the technical requirements stated in the entry form
• Copy of the entry form and payment receipt

Application deadline

The deadline for registrations is Monday, November 3, 2008.

Entries

Please, send the entries to the following address:

(write "for SEMPLER" on the envelope)

Entry fee

The price for a single entry is 200 € + 20 % VAT (total payment 240 €).

Please pay the entry fee to:

Jury

The entries will be evaluated by a jury of experts comprising Slovenian and foreign experts in media planning, advertising, media and client representatives. The jury is appointed by the president of SEMPL. The jury has to follow the Guidelines on the Activities of the Jury for the Sempler Contest. It assesses the following criteria in its decision making:

• The concept of the media campaign
• Alignment of the media solution with the marketing and communication aims
• Creativity in the media strategy and media selection
• Innovative use of traditional and non-traditional media
• Innovative search for new ways of communication
• Technical implementation

The jury will make its decision in two rounds. In the first round it will select the finalists that get awarded the Sempler Diploma and are short-listed. The jury then selects the best entry in each of the categories and awards it with the Golden Sempler.

The jury also selects the overall winner among all of the best-graded projects, which is then awarded the Grand Sempler. Every entry can only win one award. The jury does not have to hand out the awards in all competition categories.

Awards

The jury will confer the following awards:

• The Sempler Diploma (for making it to the short-list)
• The Golden Sempler (for the winner of an individual category)
• The Grand Sempler (the most creative media strategy of the year)

Important
All the entries will be presented to the participants of the SEMPL 11 media trends seminar in electronic form. The participants will have separate computers available to view the projects. The short-listed entries will be presented to the audience in the main hall as part of a special SEMPL programme.