Among 12 finalists the Jury awarded the Grand SEMPLER and Golden SEMPLERS to the following entries.

Grand SEMPLER for the best media strategy of 2008

Advertiser: Unicef
Entry maker: Zenith Optimedia
Author: Publicis d.o.o.
Co-workers: Zenith Optimedia
Powerpoint presentation (PPT 20,7 MB)

Golden SEMPLER in category A – Strategic use of the media mix

Advertiser: T-Mobile
Entry maker: Digitel Medijski Servisi d.o.o.
Author: Digitel Medijski Servisi/ Laboratorium 360
Co-workers: Digitel Medijski Servisi/ Laboratorium 360
Powerpoint presentation (PPT 28,8 MB)

Golden SEMPLER in category B – Innovative use of existing media

Advertiser: NLB D.D.
Entry maker: Luna\TBWA
Author: Luna\TBWA
Co-workers: Luna\TBWA: Samo Geršak, Boštjan Martinjak, Dejan Paroški, Špela Gacin, Jana Šušteršič, Nace Tomc
Powerpoint presentation (PPT 4,2 MB)

Golden SEMPLER in category C – Direct approaches

Advertiser: Taxi Intertours
Entry maker: Pristop, d.o.o.
Author: Blaž Vuk
Co-workers: Mojca Goršič
Powerpoint presentation (PPT 12,8 MB)

Golden SEMPLER in category D – Strategic sponsorship placement

Advertiser: Mercator d.d.
Entry maker: Futura DDB d.o.o.
Author: Urban Demšar, Boštjan Napotnik, Marjana Robavs
Co-workers: Felina d.o.o.
Powerpoint presentation (PPT 20,2 MB)

Golden SEMPLER in category E – Innovative media

Advertiser: Carlsberg Croatia
Entry maker: Imago reklamna agencija
Author: Vanja Blumenšajn, Marijeta Grizelj
Co-workers: Vanja Vaniček, Renata Poljanac
Powerpoint presentation (PPT 3,3 MB)

Golden SEMPLER in category F – Generation Y media

Advertiser: Droga Kolinska d.d.
Entry maker: Futura DDB d.o.o.
Author: Zoran Gabrijan - creative director, Miha Grobler - art director, Innovatif Team
Co-workers: Marjana Robavs - media director, Blaž Topolinjak - designer, Petra Trontelj – project manager
Powerpoint presentation (PPT 24,9 MB)