Personal Portable Meter, how to Measure Radio Effectively

How does a radio currency research impact radio advertising?

Martin Molmen, Strategic Advisor, P4, Norway

Slideshow (PPT 1,7 MB)

On-line Approaches in Print Media

Sander Remans, Sanoma Magazines, Finland

Slideshow (PPT 4,28 MB)

Online Evolution (revolution) in Western Europe

Alain Heureux, President IAB Europe and IAB Belgium, Belgium

"moving towards 2009 : opportunities and threats for the digital and interactive marketing industry"

Slideshow (PDF 1,9 MB)

Coffee Break

Parallel programme (in Slovenian, for participants from Slovenia)

Workshop: CAFAS – real life use
(CAFAS – software tool for strategic planning and implementation of analysis of advertising campaigns for outdoor advertising),

Tomaž Žontar, Deputy Marketing Manager, Europlakat

Research on Internet in Slovenian and Croatian Companies

Primož Žižek, Director, E-laborat, Slovenia

Navigating the Media World with Consumer Centric Research, Case, Germany

A day in the life of a media consumer,

Dirk Engel, Head of Research, Universal McCann, Germany

Slideshow (PDF 2,28 MB)

Presentation of Good Web Examples

1. 12.20 pm - 12.30 pm Case Study Twingo, Janez Rakušček, Executive Creative Director, Luna TBWA, Slovenia
2. 12.30 pm - 12.40 pm Case Study Mazda on Najdi.si, Jaka Vajde, Sales Director, Najdi.si, Slovenia
3. 12.40 pm - 12.50 pm Case Study Johnson&Johnson on Najdi.si, Zoran Savin, Executive Director/Partner, Senca.net, Slovenia
4. 12.50 pm - 1.00 pm Let them talk! Cockta Case, Gorazd Oman, Account Director, Innovatif, Slovenia
5. 1.00 pm - 1.10 pm SkiChallenge, Barbara Franko, Online Sales Director, Žurnal media, Slovenia

Lunch

Workshop: On-line as Prime Time All the Time

Marko Vončina, Director of Key Buyers, Bolha.com, Slovenia

The Social Media Challenge: are You Ready for It?

Are we capable of understanding the human aspect of technological change?

Gianni Catalfamo, European Director, Social Media Pleon, Italy

Slideshow (AVI 340 MB)

Coffee Break

Presentation of Good Web Examples:

1. 3.55 pm - 4.05 pm Natura Femina: www.menstruacija.si, Urška Tuškej, Assistant of Project Manager, Formitas BBDO Pleon, Slovenia
2. 4.05 pm - 4.15 pm Si.most-the quickest route to your clients, Matjaž Možina, Product Manager, Si.mobil, Slovenia
3. 4.15 pm - 4.25 pm Join the future of campaigning, Tomasz Pirc, informational architect, user experience consultant and LDS party web campaign strategist, Innovatif, Slovenia
4. 4.25 pm - 4.35 pm Case study: Campaign Big tomato, Igor Škunca, Chief Creative Officer, Httpool, Croatia

Round Table

Catch the cash!

Moderator:
Janja Božič Marolt, founder of Mediana

Guests:

• Milena Štular, vicepresident of the board, Droga Kolinska d.d.
• Branko Čakarmiš, board adviser for VOD and internet, Pro Plus d.o.o.
• Sebastjan Pirih, strategic manager of internet communications, ZenithOptimedia – Slovenija d.o.o.
• Darko Butina, search engine manager, Najdi.si d.o.o.
• Davorin Pavlica, digital media manager, Adria media Ljubljana d.o.o.

The round tabel is in Slovene language only!

Farewell Drink